I guess this is the end of this blog, being that is has tracked these projects through the last year, and they are all complete.

To view the final project, point your browser to thedecisionlaboratory.com

To see what else I am up to, visit christopherrogers.info

I wish you the best of luck exploring the unknown,

Chris

Well it sure has been a bit since my last update. But I assure you, I’ve been quite busy.

I’m mostly through the catalog, which there is a link to view below. It will be printed black and white xerox (most likely) and viewable on the website. I was going to have it as a pdf download, but I’m afraid it will look bad when downloaded (its 40 pages, so the file has to be small for web downloads). Im thinking now that I would have it as an “issuu” type display, so you could get more of the catalog flipping experience.

All in all i’m quite happy with it (and running out of time), so im not looking for too specific of feedback, but if anything really is noteworthy or bothers you, please, let me know!

6×9 CATALOG spreads

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I have been working on the website, and would like you to go tool around on it. It’s very straight forward, and still very in progress. Also, understand that it’s sole function is to be a teaser to the catalog, and to be a digital documentation of the project.

http://thedecisionlaboratory.com/

Things Im working on now:

the fortune pyramid (folded paper fortune teller)

t-shirts/ lab coat/ necktie

re-drawing the building, to my new model (see homepage of website)

little this’s and thats.

Today :

A. Watched The Science of Sleep

B. purchased thedecisionlaboratory.com

C. Secured free hosting for the site

D. Made my desk a lightbox

D. Did this illustration of the exterior of the Lab, as I have been imagining.

Also, all wooden and coin related products are 100% done. A few holdups on paper related products. Photos are coming very soon of these.

well, I feel kind of silly.

decisionlaboratory.com

Some how never thought to check.

Uh-Oh. Any thoughts?

is amazing stuff

Download the pdf here

I’ve made lots of progress and changes in the decision laboratory visual language. I think that I am finally arriving at a place where what I am taking in as inspiration and how to make it communicate what I want it to is happening. I think you lose something in seeing screen shots, so I took the time to print and cut these things to see them closer to the intended end result. The paper Im using is a smooth natural finish paper.

THE COLLECTION: one or two more things to come soon.

ROTATIONAL DECIDER MANUAL:

I’ve been considering dropping the star from the logo, its just been seeming unnecessary and not gelling with the rest of the visual vocabulary. Here there is a triangle in its place, a shape that reoccurs throughout the project, still used as an arrow.

PATTERN DETAIL: Based on the three arrows used in the three way decider, an isometric pattern is made with arrow that potentially lead you in an infinite number of directions.

INTERIOR SPREAD: Ive cleaned up and simplified the borders and ornamentation.

MANUFACTURING STAMP: A new addition, realizing that the name and logo were starting to appear “too branded”  I decided that rather than a tricked out logo, this is how you would find out where this thing comes from. I’m looking in to having a stamp made as well, for 3d objects. It also has to do with my assignment, “Showing what Decision Laboratory Looks like”. I am going to keep it in Brooklyn, and I am scouting locations in old manufacturing areas in Sunset Park and lower Brooklyn.

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DICE LABEL

UNIVERSAL THREE WAY DECISION MAKER: For a closed view, see the first picture. On the right is a spiral bound note pad, shown with a page flipped up. The black part is the back panel, and extends out to the left. The wheel spins.

BRAINSTORM TEMPLATE: Poster used as a template for word mapping. Write words in the spaces, and connect them to other words using a pencil and a highlighter.

DETAIL: