I’ve made lots of progress and changes in the decision laboratory visual language. I think that I am finally arriving at a place where what I am taking in as inspiration and how to make it communicate what I want it to is happening. I think you lose something in seeing screen shots, so I took the time to print and cut these things to see them closer to the intended end result. The paper Im using is a smooth natural finish paper.
THE COLLECTION: one or two more things to come soon.
ROTATIONAL DECIDER MANUAL:
I’ve been considering dropping the star from the logo, its just been seeming unnecessary and not gelling with the rest of the visual vocabulary. Here there is a triangle in its place, a shape that reoccurs throughout the project, still used as an arrow.
PATTERN DETAIL: Based on the three arrows used in the three way decider, an isometric pattern is made with arrow that potentially lead you in an infinite number of directions.
INTERIOR SPREAD: Ive cleaned up and simplified the borders and ornamentation.
MANUFACTURING STAMP: A new addition, realizing that the name and logo were starting to appear “too branded” I decided that rather than a tricked out logo, this is how you would find out where this thing comes from. I’m looking in to having a stamp made as well, for 3d objects. It also has to do with my assignment, “Showing what Decision Laboratory Looks like”. I am going to keep it in Brooklyn, and I am scouting locations in old manufacturing areas in Sunset Park and lower Brooklyn.
UNIVERSAL THREE WAY DECISION MAKER: For a closed view, see the first picture. On the right is a spiral bound note pad, shown with a page flipped up. The black part is the back panel, and extends out to the left. The wheel spins.
BRAINSTORM TEMPLATE: Poster used as a template for word mapping. Write words in the spaces, and connect them to other words using a pencil and a highlighter.